Meet Harlan, your AI brand analyst

Harlan helps you make better decisions

Harlan brings all your data together and transforms it into clear, actionable decisions — without the noise of dashboards.

Trusted by PROFIT-DRIVEN brands

The harlan platform

Harlan makes sense of your data

All your data in one place isn’t enough. Harlan shows what’s working, flags what’s not, and gives you the confidence to act. You can dive into the numbers yourself, or let Harlan surface the right insight at the right time.

MEET HARLAN

Your ecommerce intelligence assistant

Harlan gives you smart, actionable insights to grow your store’s profit, not just your page views. Ask Harlan where to cut wasted ad spend, when to reorder, or which customers bring you the most margin. No spreadsheets, no guesswork, just clear, founder-first guidance.
Signal dashboard.

CUSTOMERS

Lifetime value, in real terms

Not all customers are equal. Harlan shows which ones truly drive profit, not just who spends the most and helps make every acquisition worthwhile.

Orders

See real profit on every order

Revenue is only half the story. Harlan calculates the real margin on every sale, factoring in costs, shipping, discounts, and fees.

Make decisions, not dashboards.

Dashboards tell you what happened. Harlan helps you decide what to do next. Instead of drowning you in charts, Harlan connects orders, customers, marketing, and inventory, then translates the numbers into clear actions. Less time staring at metrics, more time making the right moves for your brand.

Inventory

Stay ahead of stockouts and waste

Inventory shouldn’t catch you off guard. Harlan forecasts stock needs using real sales trends, so you always know what to order and when.

Marketing

See campaigns through a profit lens

Vanity metrics don’t pay the bills. Harlan measures marketing performance against profit, so you know exactly what’s working.

"Harlan has been an absolute game changer for our shopify store. Remove all the noise and show me we're making money."

Marc Kerr

Co-Founder, So & Mo

Go from red to green in minutes

Signal focuses hard on simplicity, minimalism and ease of use. There's absolutely no need to deal with complicated tools that only create more problems.

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Revenue is vanity, profit is sanity

Honestly, Harlan just makes it easier to see if we’re actually making money or not within a matter of minutes.

Richard Tompkins

Co-Founder, The Devil's Back

Easily integrate with your key tools

Simply use an API to connect your ecommerce software to Signal.

We finally saw the real costs behind every order and it’s changed how we scale.

Tasha Johnson

Co-Founder, Low Calorie Alcohol

solutions for every team member

Ecommerce is a team effort. Harlan supports every role.

Founders & Execs

 

Harlan gives you instant visibility into your business’s actual performance. You’ll see which orders are profitable, which channels are burning margin, and where your growth is really coming from. No spreadsheets. No surprises.

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Marketing & Growth Teams

 

You’ll know exactly which ads, channels, or offers are delivering — and which ones are just inflating spend. Harlan brings together marketing performance and real margin impact, so you’re not stuck reporting on ROAS alone.

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Ops & Inventory Teams

 

Harlan shows you where fulfilment costs spike, where returns are hitting hard, and how stock issues tie into revenue or ad waste. It’s margin data with operational depth, finally connected to your reality.

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Agencies / Partners

 

Yes — for now. That’s how we keep the setup instant and the insights laser-focused.

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"Extremely meaningful analytics with a beautiful interface, what more can I say."

Jack Helliar

Founder, Pure Levels

Pricing

All features, all support, no barriers, simply pay for the data you're processing.

orders per month
500
£39 /month

All Signal features, no restrictions

Bring your whole team — unlimited seats

Syncs with Shopify in real-time

Simple, usage-based pricing

Profit clarity from day one

Built-in AI insights from Pea

Safe, secure, and private

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For Agency pricing, click here.

"Harlan helps us course correct daily and where we're leaving money on the table."

Fern McEwan

Founder, Skincare

Built out of frustration, shaped by experience

After running multiple e-commerce brands, we’d tried every analytics platform out there. Most were bloated, noisy, and overpriced — drowning us in vanity metrics that didn’t help us make better decisions. What we really needed was clarity: a way to see, simply and confidently, whether we were actually making money. That’s why we built Harlan. He’s the AI analyst we always wished existed — focused, straightforward, and built around real profit. We believe if you look after the pennies, the pounds look after themselves. That’s exactly what Harlan helps you do.

Luke & Nick

Frequently Asked Questions

Questions & answers

What exactly does Harlan do?

 

Harlan tracks your orders, customers, marketing, and stock — and shows you where you’re making money (and where you’re not). It’s like a profit dashboard for your Shopify brand.

How is this different from my Shopify analytics?

 

Shopify tells you what you sold. Harlan tells you what you earned. We factor in costs, returns, marketing spend, COGS, shipping and more — to show your real profit.

Do I need to set anything up?

 

Almost nothing. Connect your Shopify store, map a few costs, and you’re live. Harlan syncs your data automatically — daily, hourly, or even instantly depending on your plan.

Is Harlan only for Shopify?

 

Yes — for now. That’s how we keep the setup instant and the insights laser-focused.

How much does it cost?

 

Pricing is based on your monthly order volume. No feature gating, no fake tiers — just a simple monthly cost that scales with your brand. You can see exact pricing in our slider above.

What if I have low order volume?

 

We built Halan for smaller, growing brands. Plans start from just £39/month — and you’ll unlock the exact same insights the big brands get.

Is my data safe?

 

Yes. Each brand runs on its own secure server, isolated from others. We don't pull any sensitive information away from your shopify store or collect it on our servers.

I work with an agency — can they use it too?

 

Absolutely. We even offer agency referral perks and can give your clients free months. It’s a win-win.

Make better decisions, every day with Harlan.

You’re one step away from seeing exactly what drives profit in your brand. Simple setup, clear answers, and pricing that starts at just £39/month.

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